Research and Planning - Audience profiles

We Love Pop

Demographics:

Gender: female

Age: 8-16

ABC: E

Education: student

Psychographics:

Their stereotypical psychographic would be mainstreamer which makes up 40% of all consumers, doesn’t want to stand out from the crowd and wants trustworthy and reliable products.  They would prefer to be entertained than educated.

Lifestyles:

Young, adventurous, keen and single (YAKS) which is aged 18-24, have no heavy financial burdens, disposable income, lives with parents or rents cheaply.

They would typically like to see brightly coloured magazines such as pink and blue with informal typography such as sans serif, for example, 'Myanmar MN Bold'. They would also like to see big images of popular artists such as Cheryl Cole, Olly Murs and Jessie J as they are role models for young people. They would also like to see articles such as gossip stories about celebrities and artists love life etc and fashion articles as they seem to be very big interests for YAKS. 

Q Magazine

Demographics:

Gender: unisex

Age: 20- 30

ABC: C2, D, E

Education: left school after college, apprenticeship, possible degree.

Income: possible double income.

Psychographics:

Their stereotypical psychographic would be a mainstreamer which makes up 40% of all consumers, doesn’t want to stand out from the crowd and wants trustworthy and reliable products.

Lifestyles:

Experts with expensive style (EWES) which is aged 25-33, no children, has a mortgage and possibly married so has a double income. They would typically like to see dull colours such as black, white and red with formal typography such as Serif. They would also like to see big images of famous artists and celebrities such as Ed Sheeran, Sam Smith and Emile Sande and articles about the music genre pop and its history such as Top 10 and upcoming singles etc.